Journal of the Academy of Marketing Science,
What makes for a better brand logo - images or text? New research in JAMS finds that effectiveness of image-based and text-based…
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos
Overview of attention for article published in Journal of the Academy of Marketing Science, February 2021
Altmetric Badge
About this Attention Score
-
Average Attention Score compared to outputs of the same age
-
Average Attention Score compared to outputs of the same age and source
Readers on
- mendeley
- 149 Mendeley