Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos

Overview of attention for article published in Journal of the Academy of Marketing Science, February 2021

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Mentioned by

twitter: 3 X users

facebook: 1 Facebook page

Readers on

mendeley: 149 Mendeley

So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 14,200 followers.

RT @JAMS_updates: What makes for a better brand logo - images or text? New research by Morgan, Fajardo & Townsend in JAMS finds that effect…

Interesting research on #branding

What makes for a better brand logo - images or text? New research by Morgan, Fajardo & Townsend in JAMS finds that effectiveness of image-based and text-based logos depends on brand familiarity. https://t.co/s9Jqi43Z65 @USFMuma @FSUBiz @MiamiHerbert…

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