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Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising

Overview of attention for article published in International Journal of Advertising, March 2021
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Good Attention Score compared to outputs of the same age (70th percentile)
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter
8 X users

Citations

dimensions_citation
40 Dimensions

Readers on

mendeley
150 Mendeley
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Title
Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising
Published in
International Journal of Advertising, March 2021
DOI 10.1080/02650487.2021.1884399
Authors

Minjie Li

X Demographics

X Demographics

The data shown below were collected from the profiles of 8 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 150 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 150 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 20 13%
Unspecified 10 7%
Lecturer 10 7%
Student > Bachelor 8 5%
Student > Doctoral Student 6 4%
Other 23 15%
Unknown 73 49%
Readers by discipline Count As %
Business, Management and Accounting 37 25%
Social Sciences 12 8%
Unspecified 10 7%
Economics, Econometrics and Finance 5 3%
Psychology 3 2%
Other 8 5%
Unknown 75 50%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 7. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 06 June 2023.
All research outputs
#5,453,532
of 25,460,285 outputs
Outputs from International Journal of Advertising
#81
of 310 outputs
Outputs of similar age
#130,912
of 452,793 outputs
Outputs of similar age from International Journal of Advertising
#4
of 5 outputs
Altmetric has tracked 25,460,285 research outputs across all sources so far. Compared to these this one has done well and is in the 78th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 310 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.7. This one has gotten more attention than average, scoring higher than 74% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 452,793 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 70% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one.