The Rise of Deepfakes: A Conceptual Framework and Research Agenda for Marketing

Overview of attention for article published in Australasian Marketing Journal, March 2021

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This article introduces #deepfakes to the marketing literature and proposes a typology, conceptual framework, and associated research agenda https://t.co/6uSmvCQVaA

RT @LucasWhittaker_: Are #deepfakes a Phantom Menace or New Hope for #marketing? In a #StarWars influenced paper published in AMJ, @DrKateL…

Are #deepfakes a Phantom Menace or New Hope for #marketing? In a #StarWars influenced paper published in AMJ, @DrKateL, @rory_mul and I explore the Light and Dark Side of deepfakes and propose that marketers should find balance in the deepfake “Force”. ht…

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