Covering Black Friday and winter holiday shopping: A research roundup
Journalist's Resource,
We have updated this piece on Black Friday shopping, originally published in 2017, to include new reports, research and other…
The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions
Overview of attention for article published in Psychology & Marketing, April 2021
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About this Attention Score
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (85th percentile)
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Good Attention Score compared to outputs of the same age and source (68th percentile)
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