The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions

Overview of attention for article published in Psychology & Marketing, April 2021

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (85th percentile)
Good Attention Score compared to outputs of the same age and source (68th percentile)

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news: 1 news outlet

twitter: 6 X users

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mendeley: 188 Mendeley

So far, Altmetric has seen 9 X posts from 6 X users, with an upper bound of 16,677 followers.

When a product is promoted using scarcity (e.g. “only 5 available, limited editions) people who miss it get angry and may switch to competitors. #marketing https://t.co/17HGKLEzsN

The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions - Biraglia - - Psychology & Marketing - Wiley Online Library https://t.co/JVJMyWUDmZ

RT @LUBSMarkDiv: In their upcoming paper in @PsychMarJournal, Dr. Biraglia (@The_Dr_is_Out_), Dr. @aulona_ulqinaku and colleagues investiga…

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