The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands

Overview of attention for article published in Journal of the Academy of Marketing Science, April 2021

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (91st percentile)
High Attention Score compared to outputs of the same age and source (93rd percentile)

Mentioned by

news: 3 news outlets
twitter: 2 X users

facebook: 1 Facebook page

Readers on

mendeley: 109 Mendeley

So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 3,836 followers.

What influences an online reviewer’s product rating? Online community vs. professional critics? Niche vs. mainstream brands? Hoskins et al. study these influences with a unique dataset on the U.S. beer product category: https://t.co/DwzlHb2clL @Willamette…

Excited to share our latest research on online review rating generation recently published ⁦@JAMS_updates⁩. Jake, Cameron, and Elham were grad students when we started this work, and they are all mighty asst. profs now 😀 https://t.co/XIJWQuvHIQ

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