Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising

Overview of attention for article published in Journal of Advertising, March 2021

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (80th percentile)
Average Attention Score compared to outputs of the same age and source

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news: 1 news outlet

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mendeley: 87 Mendeley

So far, Altmetric has seen 4 news stories from 1 outlets.

The Five Most Effective Super Bowl Ads Of 2023

Forbes, 13 Feb 2023

pm EST|Press play to listen to this article! Got it! In a year where a majority of advertisers used a formula involving the use…

Hellman’s Continues Focus On Food Waste In 3rd Consecutive Super Bowl Ad

Forbes, 07 Feb 2023

am EST|Press play to listen to this article! Got it! Unilever’s Hellmann's Mayonnaise is returning to the Super Bowl for the…

Amazon’s New Super Bowl Ad Uses Humor And Star Power To Build Its Alexa Brand

Forbes, 07 Feb 2022

Following a string of successful Super Bowl ads in recent years that have features celebrities while reinforcing Alexa’s…

Will P

Forbes, 05 May 2021

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