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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing
|
|---|---|
| Published in |
International Journal of Advertising, May 2021
|
| DOI | 10.1080/02650487.2021.1920218 |
| Authors |
Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen, Li Ke |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 3 | 75% |
| Unknown | 1 | 25% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 75% |
| Scientists | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 141 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 141 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 11 | 8% |
| Researcher | 10 | 7% |
| Student > Master | 8 | 6% |
| Student > Doctoral Student | 8 | 6% |
| Lecturer | 7 | 5% |
| Other | 24 | 17% |
| Unknown | 73 | 52% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 31 | 22% |
| Social Sciences | 10 | 7% |
| Computer Science | 8 | 6% |
| Arts and Humanities | 4 | 3% |
| Engineering | 4 | 3% |
| Other | 9 | 6% |
| Unknown | 75 | 53% |
Attention Score in Context
This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 19 May 2021.
All research outputs
#7,115,998
of 23,308,124 outputs
Outputs from International Journal of Advertising
#92
of 270 outputs
Outputs of similar age
#154,134
of 440,140 outputs
Outputs of similar age from International Journal of Advertising
#2
of 2 outputs
Altmetric has tracked 23,308,124 research outputs across all sources so far. This one has received more attention than most of these and is in the 69th percentile.
So far Altmetric has tracked 270 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.4. This one has gotten more attention than average, scoring higher than 65% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 440,140 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 64% of its contemporaries.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one.