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Timeline
Attention over time
Attention Score history
Activity
Mendeley demographics
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| Title |
“Game on!” Pushing consumer buttons to change sustainable behavior: a gamification field study
|
|---|---|
| Published in |
European Journal of Marketing, June 2021
|
| DOI | 10.1108/ejm-05-2020-0341 |
| Authors |
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Mendeley demographics
The data shown below were compiled from readership statistics for 234 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 234 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 21 | 9% |
| Unspecified | 13 | 6% |
| Student > Master | 12 | 5% |
| Lecturer | 10 | 4% |
| Researcher | 9 | 4% |
| Other | 33 | 14% |
| Unknown | 136 | 58% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 31 | 13% |
| Computer Science | 13 | 6% |
| Unspecified | 13 | 6% |
| Engineering | 8 | 3% |
| Social Sciences | 7 | 3% |
| Other | 22 | 9% |
| Unknown | 140 | 60% |