To support or to boycott: a public segmentation model in corporate social advocacy

Overview of attention for article published in Journal of Public Relations Research, December 2020

Altmetric Badge

About this Attention Score

Average Attention Score compared to outputs of the same age

Mentioned by

twitter: 2 X users

Readers on

mendeley: 129 Mendeley

So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 948 followers.

RT @BroomCenter: Measuring the impact of corporate social advocacy is a doozy 🤯. New research goes beyond intention to boycott or purchase…

Measuring the impact of corporate social advocacy is a doozy 🤯. New research goes beyond intention to boycott or purchase + reputation. Hong & Li (2020) look at how the cause fits with the corp & consumer + issue involvement. Read more 🔗 https:/…

This page shows the most recent X posts that mention this research output. Click here to find out how to access more activity.