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Relative Effectiveness of Print and Digital Advertising: A Memory Perspective

Overview of attention for article published in Journal of Marketing Research, September 2021
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Good Attention Score compared to outputs of the same age (77th percentile)
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter
9 X users

Readers on

mendeley
159 Mendeley
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Article details
Title
Relative Effectiveness of Print and Digital Advertising: A Memory Perspective
Published in
Journal of Marketing Research, September 2021
DOI 10.1177/00222437211034438
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 9 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 159 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 159 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 15 9%
Student > Bachelor 10 6%
Student > Doctoral Student 8 5%
Lecturer 7 4%
Researcher 7 4%
Other 18 11%
Unknown 94 59%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 30 19%
Economics, Econometrics and Finance 7 4%
Social Sciences 6 4%
Engineering 4 3%
Arts and Humanities 4 3%
Other 12 8%
Unknown 96 60%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 8. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 13 October 2021.
All research outputs
#4,535,886
of 24,974,461 outputs
Outputs from Journal of Marketing Research
#487
of 1,292 outputs
Outputs of similar age
#93,921
of 422,977 outputs
Outputs of similar age from Journal of Marketing Research
#10
of 18 outputs
Altmetric has tracked 24,974,461 research outputs across all sources so far. Compared to these this one has done well and is in the 81st percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,292 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 19.0. This one has gotten more attention than average, scoring higher than 62% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 422,977 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 77% of its contemporaries.
We're also able to compare this research output to 18 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 50% of its contemporaries.