Relative Effectiveness of Print and Digital Advertising: A Memory Perspective

Overview of attention for article published in Journal of Marketing Research, September 2021

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In the top 25% of all research outputs scored by Altmetric
Good Attention Score compared to outputs of the same age (77th percentile)
Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter: 9 X users

Readers on

mendeley: 159 Mendeley

So far, Altmetric has seen 9 X posts from 9 X users, with an upper bound of 16,238 followers.

RT @beth_fossen: New article in @ama_journals's JMR presents evidence that we remember print ads more than digital ads https://t.co/fauXXzl…

New article in @ama_journals's JMR presents evidence that we remember print ads more than digital ads https://t.co/fauXXzlcHG

RT @tgtext: A new study shows: People remember print ads better than digital #ads after one week. Our engagement with print ads is more int…

This page shows the most recent X posts that mention this research output. Click here to find out how to access more activity, including 5 additional X posts.