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Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines

Overview of attention for article published in Psychology & Marketing, July 2021
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (89th percentile)
  • High Attention Score compared to outputs of the same age and source (94th percentile)

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