Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines

Overview of attention for article published in Psychology & Marketing, July 2021

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (89th percentile)
High Attention Score compared to outputs of the same age and source (94th percentile)

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news: 1 news outlet
blogs: 1 blog

twitter: 2 X users

Readers on

mendeley: 303 Mendeley

So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 3,720 followers.

Chatbot performed comparably to the human in terms of perceived usefulness and compliance intention. However, Chatbot is not good at letting angry consumers vent their complaints and angry emotions. https://t.co/jqebtlN2Up

Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines - Wiley https://t.co/bKqgvIXCtD

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