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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism
|
|---|---|
| Published in |
International Journal of Advertising, August 2021
|
| DOI | 10.1080/02650487.2021.1964226 |
| Authors |
Jung Ah Lee, Sabitha Sudarshan, Kristen L. Sussman, Laura F. Bright, Matthew S. Eastin |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 67% |
| Unknown | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 2 | 67% |
| Members of the public | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 321 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 321 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 24 | 7% |
| Student > Master | 23 | 7% |
| Student > Ph. D. Student | 15 | 5% |
| Student > Bachelor | 13 | 4% |
| Researcher | 10 | 3% |
| Other | 45 | 14% |
| Unknown | 191 | 60% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 49 | 15% |
| Unspecified | 23 | 7% |
| Social Sciences | 17 | 5% |
| Arts and Humanities | 6 | 2% |
| Psychology | 5 | 2% |
| Other | 23 | 7% |
| Unknown | 198 | 62% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 31 October 2023.
All research outputs
#14,359,967
of 24,715,720 outputs
Outputs from International Journal of Advertising
#178
of 300 outputs
Outputs of similar age
#188,483
of 423,909 outputs
Outputs of similar age from International Journal of Advertising
#1
of 5 outputs
Altmetric has tracked 24,715,720 research outputs across all sources so far. This one is in the 41st percentile – i.e., 41% of other outputs scored the same or lower than it.
So far Altmetric has tracked 300 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.2. This one is in the 40th percentile – i.e., 40% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 423,909 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 54% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them