↓ Skip to main content

What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda

Overview of attention for article published in International Journal of Advertising, July 2021
Altmetric Badge

Mentioned by

twitter
1 X user

Citations

dimensions_citation
54 Dimensions

Readers on

mendeley
179 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda
Published in
International Journal of Advertising, July 2021
DOI 10.1080/02650487.2021.1947016
Authors

Paula Fernández, Patrick Hartmann, Vanessa Apaolaza

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 179 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 179 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 16 9%
Unspecified 14 8%
Student > Bachelor 13 7%
Student > Master 11 6%
Researcher 10 6%
Other 27 15%
Unknown 88 49%
Readers by discipline Count As %
Business, Management and Accounting 47 26%
Unspecified 14 8%
Social Sciences 13 7%
Economics, Econometrics and Finance 3 2%
Sports and Recreations 2 1%
Other 9 5%
Unknown 91 51%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 August 2021.
All research outputs
#20,710,927
of 23,310,485 outputs
Outputs from International Journal of Advertising
#261
of 270 outputs
Outputs of similar age
#360,070
of 437,255 outputs
Outputs of similar age from International Journal of Advertising
#3
of 3 outputs
Altmetric has tracked 23,310,485 research outputs across all sources so far. This one is in the 1st percentile – i.e., 1% of other outputs scored the same or lower than it.
So far Altmetric has tracked 270 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.4. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 437,255 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.