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Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes

Overview of attention for article published in Social Network Analysis and Mining, September 2021
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About this Attention Score

  • Average Attention Score compared to outputs of the same age
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter
1 X user

Readers on

mendeley
158 Mendeley