This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 May 2026.
All research outputs
#19,944,328
of 32,960,374 outputs
Outputs from Journal of the Academy of Marketing Science
#546
of 1,015 outputs
Outputs of similar age
#210,882
of 454,314 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#9
of 19 outputs
Altmetric has tracked 32,960,374 research outputs across all sources so far. This one is in the 39th percentile – i.e., 39% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,015 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.2. This one is in the 45th percentile – i.e., 45% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 454,314 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.
We're also able to compare this research output to 19 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.
