Journal of the Academy of Marketing Science,
What remedy should firms offer to protect customer satisfaction after a product recall? The new 5R-framework provides guidance.
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity
Overview of attention for article published in Journal of the Academy of Marketing Science, August 2021
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Above-average Attention Score compared to outputs of the same age (52nd percentile)
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Above-average Attention Score compared to outputs of the same age and source (52nd percentile)
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