Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity

Overview of attention for article published in Journal of the Academy of Marketing Science, August 2021

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RT @handels_sse: Recent research co-authored Alexander Mafael at the Center for Retailing at @handels_sse investigates why firms struggle t…

Recent research co-authored Alexander Mafael at the Center for Retailing at @handels_sse investigates why firms struggle to respond to product recalls and manage post-recall customer satisfaction. https://t.co/efHmuSkkf5 #SSE #research #marketing #custo…

What remedy should firms offer to protect customer satisfaction after a product recall? The new 5R-framework provides guidance. https://t.co/mqcQQ6S2G4 Open Access

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