.99-ending prices: Are they really as effective as we assume?
Business Journals,
There has been a long-standing debate among researchers regarding what makes prices ending in.99 so attractive to consumers.
In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices
Overview of attention for article published in Journal of Consumer Research, June 2021
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (87th percentile)
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Average Attention Score compared to outputs of the same age and source
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