Journal of the Academy of Marketing Science,
Why do individuals with scarce financial resources engage in more discretionary expenditures?” Here is some actionable guidance…
The effect of financial scarcity on discretionary spending, borrowing, and investing
Overview of attention for article published in Journal of the Academy of Marketing Science, October 2021
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Good Attention Score compared to outputs of the same age (65th percentile)
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Above-average Attention Score compared to outputs of the same age and source (55th percentile)
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