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X Demographics
Mendeley readers
Attention Score in Context
| Title |
What is wrong with advertising research and how can we fix it?
|
|---|---|
| Published in |
International Journal of Advertising, October 2020
|
| DOI | 10.1080/02650487.2020.1827895 |
| Authors |
Patrick De Pelsmacker |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Malaysia | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 38 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 38 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 8 | 21% |
| Student > Ph. D. Student | 6 | 16% |
| Lecturer | 3 | 8% |
| Student > Doctoral Student | 3 | 8% |
| Student > Master | 3 | 8% |
| Other | 3 | 8% |
| Unknown | 12 | 32% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 8 | 21% |
| Business, Management and Accounting | 8 | 21% |
| Arts and Humanities | 2 | 5% |
| Social Sciences | 2 | 5% |
| Psychology | 2 | 5% |
| Other | 2 | 5% |
| Unknown | 14 | 37% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 November 2021.
All research outputs
#18,809,260
of 23,310,485 outputs
Outputs from International Journal of Advertising
#240
of 270 outputs
Outputs of similar age
#310,963
of 413,445 outputs
Outputs of similar age from International Journal of Advertising
#11
of 11 outputs
Altmetric has tracked 23,310,485 research outputs across all sources so far. This one is in the 11th percentile – i.e., 11% of other outputs scored the same or lower than it.
So far Altmetric has tracked 270 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.4. This one is in the 3rd percentile – i.e., 3% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 413,445 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 14th percentile – i.e., 14% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.