The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Overview of attention for article published in Journal of Marketing, January 2017

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In the top 5% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#41 of 1,074)
High Attention Score compared to outputs of the same age (98th percentile)
High Attention Score compared to outputs of the same age and source (85th percentile)

Mentioned by

news: 16 news outlets

twitter: 2 X users

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mendeley: 470 Mendeley

So far, Altmetric has seen 17 news stories from 16 outlets.

Científicamente comprobado: así es el automóvil perfecto

RT Network, 10 Sep 2016

Científicos de la Universidad de California en Riverside (EE.UU.) han investigado la relación entre el diseño de los automóviles…

Descubre cómo es el automóvil perfecto según la ciencia

Entornio Inteligente, 10 Sep 2016

Al Dia / Para descubrir cuáles son las características que convierten a un auto en “perfecto” a los ojos de los consumidores…

‘Perfect car’ revealed by scientific study and it’s not what you might expect

RT Network, 09 Sep 2016

In an era of rapid technological advances where slick self driving cars are being heralded as the future of automotive transport…

The Perfect Car, According to Science

EE World Online, 08 Sep 2016

Released on Sept. 4, 1957, Ford dubbed its Edsel "the car of the future." It was designed to stand out, but most people didn't…

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