The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Overview of attention for article published in Journal of Marketing, January 2017

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In the top 5% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#41 of 1,074)
High Attention Score compared to outputs of the same age (98th percentile)
High Attention Score compared to outputs of the same age and source (85th percentile)

So far, Altmetric has seen 3 X posts from 2 X users, with an upper bound of 4,126 followers.

@abhishekn I used to cover a number of neat papers from quant marketing in my "visual listening" class (i.e., marketing meets CS vision): (1) https://t.co/CATKqAVSRy and (2) https://t.co/1ArbjTD0DH Also, @AlexBurnap's research might be relevant to this…

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