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Mendeley readers
| Title |
Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
|
|---|---|
| Published in |
International Journal of Advertising, November 2021
|
| DOI | 10.1080/02650487.2021.1997455 |
| Authors |
Liselot Hudders, Steffi De Jans |
Mendeley readers
The data shown below were compiled from readership statistics for 181 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 181 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 15 | 8% |
| Lecturer | 11 | 6% |
| Student > Doctoral Student | 9 | 5% |
| Student > Bachelor | 9 | 5% |
| Researcher | 7 | 4% |
| Other | 26 | 14% |
| Unknown | 104 | 57% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 36 | 20% |
| Social Sciences | 15 | 8% |
| Economics, Econometrics and Finance | 7 | 4% |
| Unspecified | 6 | 3% |
| Computer Science | 4 | 2% |
| Other | 8 | 4% |
| Unknown | 105 | 58% |