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The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects

Overview of attention for article published in Communications: The European Journal of Communication Research, September 2022
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Good Attention Score compared to outputs of the same age (74th percentile)
  • High Attention Score compared to outputs of the same age and source (84th percentile)

Mentioned by

twitter
9 X users

Citations

dimensions_citation
9 Dimensions

Readers on

mendeley
102 Mendeley
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Title
The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects
Published in
Communications: The European Journal of Communication Research, September 2022
DOI 10.1515/commun-2020-0053
Authors

Delia C. Balaban, Meda Mucundorfeanu, Brigitte Naderer

X Demographics

X Demographics

The data shown below were collected from the profiles of 9 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 102 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 102 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 5 5%
Unspecified 4 4%
Student > Master 4 4%
Student > Ph. D. Student 3 3%
Student > Doctoral Student 2 2%
Other 9 9%
Unknown 75 74%
Readers by discipline Count As %
Business, Management and Accounting 12 12%
Unspecified 4 4%
Social Sciences 4 4%
Engineering 2 2%
Psychology 1 <1%
Other 2 2%
Unknown 77 75%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 06 March 2024.
All research outputs
#6,226,016
of 25,392,582 outputs
Outputs from Communications: The European Journal of Communication Research
#67
of 323 outputs
Outputs of similar age
#110,129
of 432,006 outputs
Outputs of similar age from Communications: The European Journal of Communication Research
#2
of 13 outputs
Altmetric has tracked 25,392,582 research outputs across all sources so far. Compared to these this one has done well and is in the 75th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 323 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.3. This one has done well, scoring higher than 78% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 432,006 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 74% of its contemporaries.
We're also able to compare this research output to 13 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 84% of its contemporaries.