New #research: #forecasts by #analysts with favorable surnames elicit stronger #marketreactions. #Surname favorability is not associated with #forecast #quality, but it has complementary effects with forecast #performance on analysts’ #career #outcomes. h…
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An Analyst by Any Other Surname: Surname Favorability and Market Reaction to #Analyst #Forecasts @SSRN https://t.co/lLmaMnyo9k
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Financial analysts whose surnames are perceived as favourable elicit stronger market reactions to their earnings forecasts, new research from Cass Business School has found https://t.co/QVBNUqMXGy
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An Analyst by Any Other Surname: Surname Favorability and Market Reaction to Analyst Forecasts https://t.co/5sGIMFp1Sn