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Mendeley readers
Attention Score in Context
| Title |
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness
|
|---|---|
| Published in |
International Journal of Advertising, October 2021
|
| DOI | 10.1080/02650487.2021.1986257 |
| Authors |
Susanna S. Lee, Benjamin K. Johnson |
Mendeley readers
The data shown below were compiled from readership statistics for 156 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 156 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 16 | 10% |
| Lecturer | 9 | 6% |
| Student > Master | 8 | 5% |
| Student > Doctoral Student | 8 | 5% |
| Professor > Associate Professor | 6 | 4% |
| Other | 21 | 13% |
| Unknown | 88 | 56% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 46 | 29% |
| Social Sciences | 6 | 4% |
| Unspecified | 4 | 3% |
| Arts and Humanities | 3 | 2% |
| Psychology | 3 | 2% |
| Other | 5 | 3% |
| Unknown | 89 | 57% |
Attention Score in Context
This research output has an Altmetric Attention Score of 7. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 January 2022.
All research outputs
#4,186,603
of 22,858,915 outputs
Outputs from International Journal of Advertising
#53
of 263 outputs
Outputs of similar age
#93,941
of 432,135 outputs
Outputs of similar age from International Journal of Advertising
#3
of 7 outputs
Altmetric has tracked 22,858,915 research outputs across all sources so far. Compared to these this one has done well and is in the 80th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 263 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.7. This one has done well, scoring higher than 77% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 432,135 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 77% of its contemporaries.
We're also able to compare this research output to 7 others from the same source and published within six weeks on either side of this one. This one has scored higher than 4 of them.