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X Demographics
Mendeley readers
Attention Score in Context
| Title |
A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions
|
|---|---|
| Published in |
International Journal of Advertising, February 2022
|
| DOI | 10.1080/02650487.2022.2031729 |
| Authors |
Liselot Hudders, Chen Lou |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 33% |
| Singapore | 1 | 33% |
| Unknown | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 2 | 67% |
| Members of the public | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 129 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 129 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 9 | 7% |
| Student > Ph. D. Student | 9 | 7% |
| Student > Bachelor | 9 | 7% |
| Lecturer > Senior Lecturer | 4 | 3% |
| Student > Postgraduate | 3 | 2% |
| Other | 11 | 9% |
| Unknown | 84 | 65% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 21 | 16% |
| Social Sciences | 7 | 5% |
| Engineering | 3 | 2% |
| Arts and Humanities | 2 | 2% |
| Unspecified | 2 | 2% |
| Other | 8 | 6% |
| Unknown | 86 | 67% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 September 2022.
All research outputs
#7,633,928
of 23,257,423 outputs
Outputs from International Journal of Advertising
#100
of 268 outputs
Outputs of similar age
#157,237
of 441,351 outputs
Outputs of similar age from International Journal of Advertising
#4
of 5 outputs
Altmetric has tracked 23,257,423 research outputs across all sources so far. This one is in the 44th percentile – i.e., 44% of other outputs scored the same or lower than it.
So far Altmetric has tracked 268 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.5. This one is in the 45th percentile – i.e., 45% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 441,351 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 62% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one.