From social accessory to societal disapproval: smoking, social norms and tobacco endgames

As knowledge of smoking's addictiveness and harms became incontrovertible, smoking prevalence plateaued and then decreased. This shift has protected young people from smoking uptake and triggered quitting among those who smoked. https://t.co/kyZTMD1oVx

Denormalisation has stimulated new thinking about #tobacco endgames that would bring fundamental changes to tobacco markets and products, and shift responses from people who #smoke to tobacco companies. Read more about tobacco endgame. https://t.co/oxk…