Journal of the Academy of Marketing Science,
How do consumer digital signals shape a technology-enabled customer journey? And how can firms best collect, interpret, and act…
How consumer digital signals are reshaping the customer journey
Overview of attention for article published in Journal of the Academy of Marketing Science, February 2022
Altmetric Badge
About this Attention Score
-
Above-average Attention Score compared to outputs of the same age (59th percentile)
-
Average Attention Score compared to outputs of the same age and source
Readers on
- mendeley
- 436 Mendeley