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Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube

Overview of attention for article published in Journal of Current Issues & Research in Advertising, November 2021
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (70th percentile)

Mentioned by

podcasts
1 podcast

Readers on

mendeley
28 Mendeley
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Article details
Title
Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube
Published in
Journal of Current Issues & Research in Advertising, November 2021
DOI 10.1080/10641734.2021.1963356
Authors

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Timeline Attention over time Attention Score history
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Activity
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Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 28 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 28 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 3 11%
Lecturer 1 4%
Professor 1 4%
Student > Master 1 4%
Researcher 1 4%
Other 1 4%
Unknown 20 71%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 6 21%
Biochemistry, Genetics and Molecular Biology 1 4%
Economics, Econometrics and Finance 1 4%
Unknown 20 71%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 5. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 May 2022.
All research outputs
#7,820,583
of 29,498,312 outputs
Outputs from Journal of Current Issues & Research in Advertising
#22
of 97 outputs
Outputs of similar age
#130,110
of 455,694 outputs
Outputs of similar age from Journal of Current Issues & Research in Advertising
#2
of 4 outputs
Altmetric has tracked 29,498,312 research outputs across all sources so far. This one has received more attention than most of these and is in the 71st percentile.
So far Altmetric has tracked 97 research outputs from this source. They receive a mean Attention Score of 4.8. This one has gotten more attention than average, scoring higher than 74% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 455,694 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 70% of its contemporaries.
We're also able to compare this research output to 4 others from the same source and published within six weeks on either side of this one. This one has scored higher than 2 of them.