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Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective

Overview of attention for article published in International Journal of Advertising, April 2022
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (67th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (55th percentile)

Mentioned by

twitter
4 X users

Citations

dimensions_citation
12 Dimensions

Readers on

mendeley
63 Mendeley
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Title
Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Published in
International Journal of Advertising, April 2022
DOI 10.1080/02650487.2022.2054163
Authors

Nils S. Borchers, Jens Hagelstein, Johannes Beckert

X Demographics

X Demographics

The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 63 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 63 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 5 8%
Lecturer 4 6%
Student > Bachelor 4 6%
Unspecified 3 5%
Student > Doctoral Student 2 3%
Other 7 11%
Unknown 38 60%
Readers by discipline Count As %
Business, Management and Accounting 14 22%
Unspecified 3 5%
Social Sciences 3 5%
Psychology 2 3%
Unknown 41 65%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 April 2022.
All research outputs
#7,184,944
of 23,507,888 outputs
Outputs from International Journal of Advertising
#97
of 273 outputs
Outputs of similar age
#145,431
of 444,186 outputs
Outputs of similar age from International Journal of Advertising
#4
of 9 outputs
Altmetric has tracked 23,507,888 research outputs across all sources so far. This one has received more attention than most of these and is in the 69th percentile.
So far Altmetric has tracked 273 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.4. This one has gotten more attention than average, scoring higher than 64% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 444,186 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 67% of its contemporaries.
We're also able to compare this research output to 9 others from the same source and published within six weeks on either side of this one. This one has scored higher than 5 of them.