The Weight of Consumer Preference and Peer Influence in Trying New Products
University of Manitoba,
January 16, 2023 — Asper Assistant Professor Dr. Hee Mok Park and co-authors Dr.
The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good
Overview of attention for article published in Journal of Marketing Research, May 2022
Altmetric Badge
About this Attention Score
-
In the top 25% of all research outputs scored by Altmetric
-
High Attention Score compared to outputs of the same age (88th percentile)
-
Good Attention Score compared to outputs of the same age and source (66th percentile)
Readers on
- mendeley
- 58 Mendeley