The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good

Overview of attention for article published in Journal of Marketing Research, May 2022

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (88th percentile)
Good Attention Score compared to outputs of the same age and source (66th percentile)

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@lcrates @dlr1095 @jack_turban https://t.co/Rqh6kUqHBh here’s also a study that demonstrates that the influence of peers in preferences for music is actually linked to inverse compatibility,

RT @ama_journals: New JMR article available: "The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good" Read i…

New JMR article available: "The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good" Read it here: https://t.co/M1Ety91kWx https://t.co/wXKydaXCSy

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