The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions

https://t.co/K18bNRPyf1 https://t.co/bIttD1Qh0t

RT @SHTMatSurrey: How companies can use message frames in their CSR advertising to influence consumers’ emotions, attitudes and behaviour?…

RT @SHTMatSurrey: How companies can use message frames in their CSR advertising to influence consumers’ emotions, attitudes and behaviour?…

How companies can use message frames in their CSR advertising to influence consumers’ emotions, attitudes and behaviour? In this week’s Digest @Alector_Ribeiro, @xavierfont and colleagues developed an experimental design study to better understand this! h…