Journal of the Academy of Marketing Science,
OPEN ACCESS: Does a strategic focus on AI improve firms' performance? Findings demonstrate how AI focus can improve net…
Artificial intelligence focus and firm performance
Overview of attention for article published in Journal of the Academy of Marketing Science, June 2022
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (89th percentile)
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Good Attention Score compared to outputs of the same age and source (77th percentile)
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