Artificial intelligence focus and firm performance

Overview of attention for article published in Journal of the Academy of Marketing Science, June 2022

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (89th percentile)
Good Attention Score compared to outputs of the same age and source (77th percentile)

Mentioned by

news: 1 news outlet
policy: 1 policy source

twitter: 3 X users
facebook: 1 Facebook page

Readers on

mendeley: 617 Mendeley

So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 7,257 followers.

RT @JAMS_updates: OPEN ACCESS: Does a strategic focus on AI improve firms' performance? Findings demonstrate how AI focus can improve net…

OPEN ACCESS: Does a strategic focus on AI improve firms' performance? Findings demonstrate how AI focus can improve net profitability, net operating efficiency and return on marketing-related investment while reducing adspend and creating jobs. https:/…

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