The inventors may be long dead, but consumers still crave their essence
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Post Views: 1 Consumers crave authenticity, but what, exactly, makes something authentic? A new study from the University of…
The role of original process in creating product essence and authenticity
Overview of attention for article published in Journal of Consumer Psychology (Elsevier Science), February 2022
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (86th percentile)
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Average Attention Score compared to outputs of the same age and source
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