Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing

Neither @UniofOxford or @scihub have access to this paper. Hard to see something this hard to get have much influence in its field regardless of how incredible the research is.

Very interesting paper just published in the Journal of #SocialMarketing: "Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing" #communication #Persuasion https://t.co/gvgO…