Seedlings in the Corporate Forest: Communicating Benevolent Sexism in Dow Chemical’s First Internal Affirmative-Action Campaign

Overview of attention for article published in Management Communication Quarterly, July 2022

Altmetric Badge

About this Attention Score

Good Attention Score compared to outputs of the same age (65th percentile)
Above-average Attention Score compared to outputs of the same age and source (55th percentile)

Mentioned by

twitter: 4 X users

Readers on

mendeley: 14 Mendeley

So far, Altmetric has seen 5 X posts from 4 X users, with an upper bound of 9,323 followers.

ICYMI: Organizational affirmative-action programs have often failed to reach their goals, especially in the context of STEM professions and companies. Cullinan et al. break down the reasons behind these failings through Dow Chemical's KMi74 campaign. ht…

@SarahEJones_OU #COMMS3500

RT @SaltySicky: New work with @UofUComm's Chemical Rhetoric Group featuring @Another_Megan, @melissa_m_parks, @madisonkrall8, & more! This…

New work with @UofUComm's Chemical Rhetoric Group featuring @Another_Megan, @melissa_m_parks, @madisonkrall8, & more! This article dives into #OrgComm to look at one of the first internal affirmative-action campaigns in STEM (Dow Chemical in 1974).

This page shows the most recent X posts that mention this research output. Click here to find out how to access more activity, including 1 additional X posts.