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Milestones in Marketing

Overview of attention for article published in Business History Review, December 2011
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About this Attention Score

  • Average Attention Score compared to outputs of the same age

Mentioned by

wikipedia
5 Wikipedia pages

Readers on

mendeley
125 Mendeley
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Article details
Title
Milestones in Marketing
Published in
Business History Review, December 2011
DOI 10.1017/s0007680500063236
Authors

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Timeline Attention over time Attention Score history
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Activity
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Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 125 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
United Kingdom 2 2%
United Arab Emirates 1 <1%
Unknown 122 98%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 29 23%
Student > Ph. D. Student 24 19%
Student > Doctoral Student 11 9%
Student > Bachelor 11 9%
Student > Postgraduate 7 6%
Other 22 18%
Unknown 21 17%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 69 55%
Social Sciences 9 7%
Economics, Econometrics and Finance 7 6%
Engineering 4 3%
Arts and Humanities 3 2%
Other 12 10%
Unknown 21 17%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 22 January 2024.
All research outputs
#9,382,523
of 27,353,931 outputs
Outputs from Business History Review
#186
of 639 outputs
Outputs of similar age
#78,088
of 257,461 outputs
Outputs of similar age from Business History Review
#26
of 128 outputs
Altmetric has tracked 27,353,931 research outputs across all sources so far. This one is in the 42nd percentile – i.e., 42% of other outputs scored the same or lower than it.
So far Altmetric has tracked 639 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.7. This one is in the 27th percentile – i.e., 27% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 257,461 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 35th percentile – i.e., 35% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 128 others from the same source and published within six weeks on either side of this one. This one is in the 15th percentile – i.e., 15% of its contemporaries scored the same or lower than it.