Milestones in Marketing

Overview of attention for article published in Business History Review, December 2011

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Mentioned by

wikipedia: 5 Wikipedia pages

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So far, Altmetric has seen 5 citations on 5 Wikipedia pages.

English

Marketing mix modeling

Cited by user Erictleung on 22 Jan 2024

Marketing mix modeling (MMM) is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing…

Catalan

E. Jerome McCarthy

Cited by user Quetz72 on 06 Jun 2021

Catalan

Mescla de Màrqueting

Cited by user Quetz72 on 20 Dec 2020

El terme 'mescla de màrqueting' (traducció literal del terme acadèmic original en anglès 'marketing mix', que també es troba sovint referenciat en català com a 'mix de màr…

English

E. Jerome McCarthy

Cited by user CaroleHenson on 05 Nov 2016

Edmund Jerome McCarthy (1928–2015) was an American marketing professor at Michigan State University, Harvard Business School, University of Oregon and the University of…

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