The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands

Overview of attention for article published in Journal of Interactive Marketing (John Wiley & Sons), September 2022

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RT @ama_journals: New Journal of Interactive Marketing article available: "The Electronic Word-of-Mouth (eWOM) Implications of Mainstream C…

New Journal of Interactive Marketing article available: "The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands" Read it here: https://t.co/xuaiGoC3hu https://t.co/a3S10OCevC

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