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「カワイイはつくれる」 ~花王エッセンシャルのブランド再活性化~ 〔花王株式会社〕

Overview of attention for article published in Japan Marketing Journal, May 2021
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  • Above-average Attention Score compared to outputs of the same age and source (54th percentile)

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Title
「カワイイはつくれる」 ~花王エッセンシャルのブランド再活性化~ 〔花王株式会社〕
Published in
Japan Marketing Journal, May 2021
DOI 10.7222/marketing.2009.009
Authors

守口 剛, 中川 宏道

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Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 November 2023.
All research outputs
#15,485,623
of 25,852,155 outputs
Outputs from Japan Marketing Journal
#95
of 326 outputs
Outputs of similar age
#226,138
of 459,693 outputs
Outputs of similar age from Japan Marketing Journal
#5
of 11 outputs
Altmetric has tracked 25,852,155 research outputs across all sources so far. This one is in the 38th percentile – i.e., 38% of other outputs scored the same or lower than it.
So far Altmetric has tracked 326 research outputs from this source. They receive a mean Attention Score of 3.7. This one has gotten more attention than average, scoring higher than 66% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 459,693 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 48th percentile – i.e., 48% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 54% of its contemporaries.