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X Demographics
Mendeley readers
Attention Score in Context
| Title |
The future of advertising research in virtual, augmented, and extended realities
|
|---|---|
| Published in |
International Journal of Advertising, October 2022
|
| DOI | 10.1080/02650487.2022.2137316 |
| Authors |
Sun Joo Ahn, Jooyoung Kim, Jaemin Kim |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 50% |
| Georgia | 1 | 25% |
| Unknown | 1 | 25% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 75% |
| Scientists | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 62 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 62 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 9 | 15% |
| Researcher | 7 | 11% |
| Student > Doctoral Student | 5 | 8% |
| Other | 4 | 6% |
| Professor > Associate Professor | 4 | 6% |
| Other | 9 | 15% |
| Unknown | 24 | 39% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 16 | 26% |
| Social Sciences | 4 | 6% |
| Arts and Humanities | 3 | 5% |
| Computer Science | 3 | 5% |
| Economics, Econometrics and Finance | 2 | 3% |
| Other | 4 | 6% |
| Unknown | 30 | 48% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 08 November 2022.
All research outputs
#15,758,767
of 25,732,188 outputs
Outputs from International Journal of Advertising
#197
of 310 outputs
Outputs of similar age
#205,516
of 442,673 outputs
Outputs of similar age from International Journal of Advertising
#9
of 16 outputs
Altmetric has tracked 25,732,188 research outputs across all sources so far. This one is in the 37th percentile – i.e., 37% of other outputs scored the same or lower than it.
So far Altmetric has tracked 310 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.9. This one is in the 34th percentile – i.e., 34% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 442,673 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.
We're also able to compare this research output to 16 others from the same source and published within six weeks on either side of this one. This one is in the 43rd percentile – i.e., 43% of its contemporaries scored the same or lower than it.