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X Demographics
Mendeley readers
Attention Score in Context
Title |
The evolution of advertising research through four decades: a computational analysis of themes, topics and methods
|
---|---|
Published in |
International Journal of Advertising, November 2022
|
DOI | 10.1080/02650487.2022.2128005 |
Authors |
Marla Royne Stafford, Itai Himelboim, Dror Walter, Yotam Ophir |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 3 | 75% |
Georgia | 1 | 25% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 2 | 50% |
Scientists | 2 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 22 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 14% |
Researcher | 2 | 9% |
Lecturer > Senior Lecturer | 1 | 5% |
Lecturer | 1 | 5% |
Student > Bachelor | 1 | 5% |
Other | 3 | 14% |
Unknown | 11 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 27% |
Arts and Humanities | 2 | 9% |
Social Sciences | 2 | 9% |
Unspecified | 1 | 5% |
Unknown | 11 | 50% |
Attention Score in Context
This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 November 2022.
All research outputs
#7,942,039
of 24,784,213 outputs
Outputs from International Journal of Advertising
#109
of 302 outputs
Outputs of similar age
#143,883
of 435,002 outputs
Outputs of similar age from International Journal of Advertising
#6
of 14 outputs
Altmetric has tracked 24,784,213 research outputs across all sources so far. This one has received more attention than most of these and is in the 67th percentile.
So far Altmetric has tracked 302 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.2. This one has gotten more attention than average, scoring higher than 63% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 435,002 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 66% of its contemporaries.
We're also able to compare this research output to 14 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 64% of its contemporaries.