↓ Skip to main content

Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking

Overview of attention for article published in Expert Systems with Applications, July 2013
Altmetric Badge

About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Good Attention Score compared to outputs of the same age (77th percentile)
  • High Attention Score compared to outputs of the same age and source (86th percentile)

Mentioned by

twitter
5 X users
patent
8 patents
facebook
1 Facebook page

Readers on

mendeley
985 Mendeley
citeulike
1 CiteULike
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Article details
Title
Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking
Published in
Expert Systems with Applications, July 2013
DOI 10.1016/j.eswa.2012.12.095
Authors

Login to access the Attention Digest and the Sentiment Analysis related to this output.

Timeline Attention over time Attention Score history
Login to access the full charts related to this output.
X Demographics

X Demographics

The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 985 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Geographical breakdown
Country Count As %
Spain 6 <1%
United States 5 <1%
Italy 2 <1%
Brazil 2 <1%
Slovenia 1 <1%
Sweden 1 <1%
Romania 1 <1%
Portugal 1 <1%
Korea, Republic of 1 <1%
Other 6 <1%
Unknown 959 97%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 171 17%
Student > Ph. D. Student 163 17%
Student > Bachelor 107 11%
Researcher 88 9%
Student > Doctoral Student 66 7%
Other 178 18%
Unknown 212 22%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 158 16%
Engineering 118 12%
Psychology 106 11%
Computer Science 81 8%
Neuroscience 63 6%
Other 215 22%
Unknown 244 25%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 7. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 July 2025.
All research outputs
#7,388,862
of 34,240,563 outputs
Outputs from Expert Systems with Applications
#562
of 6,574 outputs
Outputs of similar age
#53,585
of 240,227 outputs
Outputs of similar age from Expert Systems with Applications
#5
of 44 outputs
Altmetric has tracked 34,240,563 research outputs across all sources so far. Compared to these this one has done well and is in the 78th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 6,574 research outputs from this source. They receive a mean Attention Score of 3.3. This one has done particularly well, scoring higher than 91% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 240,227 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 77% of its contemporaries.
We're also able to compare this research output to 44 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 86% of its contemporaries.